Cybertrucks Show off Extras

A Tesla Cybertruck in a green cosmetic wrap similar in appearance to the Toyota Tundra. Image courtesy of user ModelAZ on Cybertruckowners.com

The run-up to the Cybertruck’s delivery event has been full of wild sightings and leaks - and even though Tesla has clamped down with a new security team, it seems the company just can’t help but troll the competition before they debut their new pickup truck.

On August 26th, user ModelAZ posted some videos and images in a Cybertruck fan forum, showing a vehicle cruising down a California highway in a wrap made to look like a green Toyota Tundra.

Just like with the sighting of a Cybertruck in a Ford F-150 wrap from a garage last month - it’s pretty clear that these cosmetics are meant to poke a bit of fun at Tesla’s competitors in the electric pickup truck market.

But given the recent security crackdowns involving leaks, this new sighting does a little more than just troll Toyota - it’s some subtle advertising on Tesla’s part.

First off, these wraps were definitely made to be seen. Someone at Tesla cleared this with security and executives and all of that, for this to have been allowed to drive around and get photographed. Which is a fairly big deal, since their new security would be ensuring that no leaks would be distracting from this display.

That leads us to the next conclusion that Tesla is intending on this being not only marketing for the truck itself - by having some fun with their competitors - but also for the option of getting your Cybertruck wrapped.

We know from the March 1st Investor Day event that Tesla has an internal, dedicated Cybertruck peripherals team - a team which was made mostly because the truck’s 48v system makes 3rd party options next to impossible to produce without some serious investment. Given that Tesla is almost definitely not working with a 3rd party wrap production company, this must also mean that the internal Cybertruck peripherals team must have made these cosmetics.

So, does that mean Tesla will be offering in-house customization options for wrapping a customer’s new Cybertruck? This has to be a hint that they will. It’d be an awful lot of effort for it to just be a joke.

But speculation aside, more and more customer-ready Cybertrucks are getting parked in the GigaTexas lot - so it’s likely not going to be too much longer before we get a concrete answer.