Focus on Service
Tesla has been growing and producing incredibly quickly over the last couple of years, despite a global pandemic closing factories and squeezing supply lines. However with that growth come tonnes of new owners - owners who are now feeling the lack of services for their new vehicles.
The EV company has been more or less keeping pace with their growing customer base with the construction of supercharger stations, but in terms of repair service, Tesla has always lacked.
“No service is best service” CEO Elon Musk has said in the past, and while EVs - especially Teslas - don’t need as much or as frequent servicing as standard ICE vehicles; it’s an inevitability that anything with moving parts and software will need expert service at some point.
Luckily Musk has changed his tune since, opening up more and more service centers since 2019. To go with that, Elon quite recently announced a plan to turn Tesla’s attention to massively expanding their service center reach.
This marks a shift that the increasing number of customers have been asking for. As usual, details are light right now but the goal is set; and with over 2 million Teslas on the road, it’s definitely the direction the company should be growing.
There are currently 174 service centers across Canada and the United States, so growing that network into something that can handle same-day service for ⅔ of customers is going to take a monumental effort.
Seems like Tesla’s about to do some hiring.